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Using Storytelling to Create Energy

Are you tired of acting like someone you're not when connecting with your community? Do you wish you could truly be yourself without fear of judgment? In this blog, we'll explore the power of effective communication and storytelling to help B2B professionals show up authentically and how it can impact your ability to thrive within your community.


Be True to Yourself

You've likely experienced moments where you felt the need to minimize who you are or hide certain aspects of your personality to fit in or meet societal expectations. However, being true to yourself is a building block for creating genuine connections with your community, colleagues, and prospects. It creates trust and rapport, allowing you to build meaningful relationships based on mutual understanding and respect.

Overcoming the Fear of Judgment

One of the reasons why many professionals struggle to show up authentically is the fear of judgment. Worrying about how others perceive you is natural, especially in a professional setting where you want to make a good impression. However, it's important to remember that not everyone will appreciate your authenticity, and that's okay. Embrace that you won't be everyone's cup of tea, and focus on building relationships with those who genuinely resonate with your message.

Incorporating Storytelling

In Episode 2 of the People Powered Community Podcast, Leslie Greenwood interviewed Ravi Rajani.  He introduced the concept of being unapologetically self-expressed. One of the keys to this is effective communication and storytelling. Using these skills, you can convey your thoughts, ideas, and experiences in a compelling and relatable way. Storytelling, in particular, can help you connect with your audience emotionally, making your message more impactful and memorable. By sharing your personal stories and experiences, you can create a sense of vulnerability that allows others to connect with you on a deeper level.

Using Communication as Filter

Effective communication and storytelling help you express yourself authentically and act as a filter for the people you connect with in your community. When you communicate in a way that aligns with your energy and values, you attract like-minded individuals who resonate with your message. These people will appreciate your authenticity and be more likely to connect in your community and do business with you.

On the other hand, your communication style may not resonate with everyone, and that's okay. It's important to recognize that you won't appeal to everyone, and that's actually a good thing. This allows you to build relationships with the right people who genuinely appreciate and value what you have to offer within your community.

Gathering Evidence of Your Authenticity

It can be challenging to show up unapologetically self-expressed when you don't have evidence of others aligned with you. However, as you continue to communicate authentically and share your stories, you'll start to gather evidence of your authenticity. This can be positive feedback, testimonials, or simply seeing how your message resonates with others. This evidence can boost your confidence and reassure you that your people are out there, even if they are not immediately apparent.


As a B2B professional, unapologetic self-expression is a superpower. Authenticity, intentional messaging, and genuine energy can help you build trust, connect with your ideal audience, and make a meaningful impact. So go ahead, show up as your authentic self, and watch your community-building efforts thrive.