How Builders can Create Effective Feedback Loops Inside Community
Builders are unique. They come from various backgrounds but have one thing in common. They like to build! If you are a builder or seeking to become one, it is crucial to engage with your professional community appropriately and establish a productive feedback system. In this blog, we’ll talk about the power of builders who can create those feedback loops inside their communities.
20 years ago, if you wanted access to all the tips and tricks from the industry-leading CROs, that would’ve been impossible. With the growth of online communities for B2B professionals, it’s much easier to have access to a fountain of knowledge.
If you’re currently building a business, a product feature, or even your own community, you need to move quickly and shorten your learning curve as much as possible. This is where the community can play an important part and provide you with a level of input you can’t get within your own business.
Find Communities that Provide the Most Value:
It’s no secret that there is a community overload these days. This is why here at Chief Evangelist Consulting we focus on helping companies get the most out of their community initiatives. That said, evaluate which communities tend to provide you with the most value and spend your time appropriately.
You may be in 12 different Slack workspaces but only find that 3-4 are actually meeting their expected level of value. Measure this by looking at the type of relationships and conversations coming out of your engagement within each of those communities.
Locate Relevant Channels:
See a relevant channel in the community? Dive in and say hello. These channels tend to be full of like-minded people and subject matter experts. Access to those experts can lead to quick conversations and feedback that will be helpful in getting your initiative off the ground.
When you learn from others you shorten your time to value by hearing about their mistakes. You also in turn might be building an internal champion for your offering as most people in those communities have their own professional responsibilities as well.
Be active and share your knowledge. By sharing your mistake pool, you in turn can help others learn and grow, which can lead to building stronger relationships within the community. This will also establish you and your company as subject matter experts and demonstrate your thought leadership in the space.
This is an effective tool for building interest and a potential pipeline for your offering. Don't be afraid to participate in conversations and share your thoughts and ideas. You will be surprised at what you might learn as a result!
Create a Community for Your Offer:
To grow your offering effectively, consider building a community around it. This way you can tap beta users to get fast feedback and create a word-of-mouth initiative for your offering. In an enterprise-grade product that doesn’t typically lend itself to the product-led growth model, you can quickly gain traction from a wide network of end users.
Considering a community for your PLG strategy? Now you’ve created the ultimate use case for your new offering and a list of viable champions.
To sum up, participating in online communities is a potent means to connect with fellow professionals in your field, gain knowledge, and establish a feedback mechanism. By actively sharing your expertise and engaging in discussions, you can foster stronger relationships and advance your career.